PRESENTATION - JUNE 2023

AWARD-WINNING DIRECTOR - AWARD-WINNING PHOTOGRAPHER

In these days of tightened budgets, clients and agencies are looking for ways to elevate creative and save production costs at the same time.

Please see the following examples as to how shooting both broadcast and print can achieve this.

EXAMPLE 1 - ADVENTIST HEALTH CAMPAIGN

An ambitious campaign for Adventist Health started a years-long relationship, still going strong today, of shooting broadcast commercials and - at the same time (on each set-up) shooting the print. Not only did the creatives use the print in the commercials, but this way of working yielded hundreds of assets for outdoor, mainstream print advertising, adlobs, and Internet.

30 BROADCAST COMMERCIALS ~ 250 PRINT ASSETS

HERE ARE 2 OF THE BROADCAST COMMERCIALS:

SOME OF THE PRINT ASSETS GAINED FROM THE SHOOT:

St. Helena_Vineyards and Rainbows_PRodger-6571a.jpg

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Hanford_Leaonard+and+Pamela+Portugal_PRodger-1363.jpeg

LA_Louis Benitez_PRodger-5853-Edit-Edit.jpg

Reedley_Martinez_Stanton_Pauleen-JR-Arnold_PRodger-1729.jpeg

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EXAMPLE 2 - HCA HEALTHCARE “KINDNESS” CAMPAIGN

The same agency that did Adventist Health - BPD Advertising in Florida - approached us to repeat the efficient way of working to create a new branding campaign for HCA Healthcare. It was so successful that we are now in our third year of producing both broadcast and print. To date, we have produced 10 broadcast commercials; a national traditional outdoor campaign that included draping the sides of buildings with photography as well as covering trains and buses in urban areas with images - along with traditional print advertising and a comprehensive Internet presence.

HCA HEALTHCARE - KINDNESS - BROADCAST SPOT

PRINT ASSETS FROM THE SHOOT