PRESENTATION - AUGUST 2023
AWARD-WINNING DIRECTOR - AWARD-WINNING PHOTOGRAPHER
In these days of tightened budgets, clients and agencies are looking for ways to elevate creative and save production costs at the same time.
Please see the following examples as to how shooting both broadcast and print can achieve this.
HCA HEALTHCARE “KINDNESS” CAMPAIGN
To date, we have produced 10 broadcast commercials; a national traditional outdoor campaign that included draping the sides of buildings with photography as well as covering trains and buses in urban areas with images - along with traditional print advertising and a comprehensive Internet presence.
PRINT ASSETS FROM SHOOT
HCA HEALTHCARE - “THE RACE” & “SMART, KIND, BRAVE” - BROADCAST SPOTS (Shot back to back for further efficiencies)
PRINT ASSETS FROM THE SHOOT
ADVENTIST HEALTH CAMPAIGN
An ambitious campaign for Adventist Health started a years-long relationship, still going strong today, of shooting broadcast commercials and - at the same time (on each set-up) shooting the print. Not only did the creatives use the print in the commercials, but this way of working yielded hundreds of assets for outdoor, mainstream print advertising, adlobs, and Internet.
30 BROADCAST COMMERCIALS ~ 250 PRINT ASSETS
PRINT ASSETS FROM THE SHOOT:
FIRESTONE
FIRESTONE PRINT ASSETS
FORD BROADCAST COMMERCIALS
PRINT ASSETS FROM THE SHOOTS
LIFESTYLE GALLERY
OTHER HEALTHCARE BROADCAST COMMERCIALS
WORLD - BROADCAST COMMERCIALS
OTHER CLIPS
